Jolene Farish, a San Diego native, began her career as a social worker at a 122-bed assisted living community for the memory-impaired. She later moved on to positions such as the director of resident and family services and executive director for an assisted living home. Farish comes from a family with a rich professional background in social services, which helped her shape her view of the world and has empowered her to become a leader in the service industry, specifically to the elderly population. As a result of her work in the senior living industry, she has received the Rising Star, Community of the Year and Administrator of the Year awards.